Zero Moment Of Truth – an eBook from Google, download here.

With new way people approach the process of choosing and buying any product, there needs to be a new way to present the product or service to the customer in a speciffic way to help them make right decisions.

Wide availability of internet in smartphones helps people make those fast decisions. This constant evolution requires new approach to marketing strategies, old ways just don’t work anymore.The today’s customers very often have more information on the product at hand than the sales person.

This puts the customer in control of the sales process, so it takes more to convince them to buy even when the price seems to be right. Ratings, reviews and opinions of authorities on the subject form a very important step in buying decision making process.

Social proof becomes as important as marketing message and in many cases even more.  This trend will continue to grow and will stay this way, so it must be taken into account.

Shopping has been always an emotional process, meaning there are feelings involved, this as well needs to be reflected in effective marketing strategies. Approaching customers form this perspective can be an art and a science at the same time.

The recent boom of social networking created another platform for targeted marketing and any self respecting company will have to take advantage of this as soon as possible, other wise they would be leaving money on the table for others.

You can find a multitude of online tools that would help you target the customer in precise ways and deliver your marketing message.

On the other hand, you can also improve your brand’s image by reacting to customer reviews, taking criticism into account and evolving accordingly. These reviews can become precious guidelines to address the areas of your customer concerns.

Negative criticism is another opportunity to engage the community. When you make necessary changes, don’t forget to let them know what you’ve done. People like to share good news. The sooner you do that the better chances you have to beat competition.

This is also a way to create a long term relationship with your customer base. Monitor the behavior of your customers and prospects to offer supplemental products and services.

Make sure you know how your customers find you, is it natural searches or paid advertising; ask them! You can also ask them directly what do they like about your product and how, in their opinion , you could improve on that.

Another thing is to create fresh content that is easy to understand and optimized in an easy to find way. People will not spend much time trying to figure out what you meant, they will just move on. In today’s instant gratification society people attention span gets shorter, that’s why your marketing messages should address as many senses as possible and keep the flow by engaging the prospect.

People respond in different ways to various media types. Talking to a consumer through social media will be different than talking using mobile media. The type of dialogue depends on the type of the media you use. If you create TV campaign, make sure it’s on Youtube as well, mind your branding at the same time, your brand or is the keyword they will use to find you online.

Smartphones have revolutionalized the way people shop today, to stay ahead you have to stay in the forefront of new ways of marketing and disrupt the way you used to do business before your business gets disrupted.

Zero Moment Of Truth – an eBook from Google, visit the sites and download free pdf eBook here.