Multimedia are a incredibly useful tool in internet marketing, they help to get instant attention from your visitors. With a constant development of data transfer technologies more users can enjoy broadband access to the internet thus allowing streaming media to be included as another platform for you marketing message.
Loooooooong sales letters may be a thing of the past now; modern users have an increasingly shorter attention span, and potential customers from now slowly growing “playstation generation” probably can’t read anyway. Thus the need to get their attention using audio and video.
There is an staggering amount of data supporting the concept of multimedia on your landing pages, massive increases in conversions seem only to confirm the theory.
Video may be placed on landing pages mas a sales message and on other online estates as a traffic generating tool land to warm up potential customers.
Sadly not as many people are taking advantage of that method , they say it’s time consuming, difficult, expensive etc. Well… i say to them – it’s your money you leave on the table for some other marketer to take.
Time consuming?
How about letting someone else create the video for you? Outsourcing is quick and easy way to do it and it costs very little if you find the right people to do it.
It does not have to be a full motion picture; a simple power point presentation with proper music in the background is often more than enough to increase conversion on your landing page.
Few still images put together in a sequence can work for your visitor’s imagination and get them interested enough to follow through with sales copy.
When you get the experience with multimedia you’ll see that it’s much quicker to create that then write an eBook and convert it to a pdf format. Actually when you present the message yourself it takes only minutes to make it and even publish.
Difficult?
What you need is:
- a camera – these days you can find them anywhere on any devices,
- if you’re using a camera on your computer you’ll need recording software,
- and that’s pretty much it.
Expensive?
You probably already have a camera somewhere at home, if not then borrow one from your neighbors’ kid.
Internet is full of free software for recording like jingproject.com or you can find a free trial of a full version of Camtasia, free for 30 days.
Other thing you may want to invest in is a good microphone, it’s important to have a clear audio when you record stationary videos.
…Any other excuses?…
What does VIRAL mean?
It’s basically a recommendation from someone else like friend-to-friend or from online services, blogs, web 2.0, social bookmarking, etc. If your message is compelling and worth spreading then it will be passed on to others and in this way it will grow exponentially without any additional investments or involvement from you.
This is the most natural way of offline Search Engine Optimization. On the other hand a message from a friend is considered a trusted resource it helps pre warm your prospects and erase skepticism.
HOW?
Specialists from Trafficology.com suggest 3 easy ways to create viral videos and drive traffic to your website:
- Create a Funny Video and add ‘tell a friend’ script to your page.
- Create a video tutorial with brandable affiliate links.
- Sponsor freely available videos on popular video directories.
