Category Archives: Traffic and Backlinks

Social Media – Where To Start Your Social Marketing

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Social MediaYou’ve probably figured out by now that the whole social media buzz is the wave of the future for many years to come. It you don’t yet include this type of interaction int your marketing strategy you leave a lot on the table for other marketers.

Social Media is another means of communication with your audience and potential customers, giving that many of these resources are still unrestricted for marketers there is just an amazing opportunity to take advantage of.

Why do you need social media?

  • contact audience from many various sources using various social services,
  • easy branding opportunity,
  • easy way to find targeted audience which keeps on growing,
  • easy way to connect them to your marketing strategy,
  • multi-platform marketing, from short text to videos, podcasts etc,
  • user interaction works both ways,
  • this type of online presence is highly regarded by search engines,

Where to start with social media?

Facebook – so far the largest online community, gathering international users from all over the world, Facebook account is a must have for an business to serve as a platform for continuous updates and  short company introduction. Of course there is many businesses that rely solely on Facebook as the only means of contact with customers. I never recommend this approach, use as many various platforms as you can to brand your business.

Twitter – also vital platform, it’s good for quick to the point marketing, but can be very successful as many followers can form a social proof other people need to start listening to you. It takes a skillful approach to correctly use Twitter for best effect but there is a massive potential for finding people with various problems that are waiting to be solved. Use Twitter’s search to enter keywords and find people who need a particular service – very convenient.

Google Plus Social Network – this one grows the fastest of any in recent months. Google waited too long to perfect their platform but they sort of force people to create an account so there will be massive numbers of people who joined. If you have any type of business online you jus HAVE TO HAVE the Goggle Plus Account for it, very important.

LinkedIn – this one is little less used by marketers as it has an association to professionals only. Wrong! This platform is as good as any other top ones, and for certain types of marketing it is massively more productive. If you market to professionals this is better than anything else. The true power of this network is in the networking, hings like groups, forums etc are places to market your brand.

YouTube – owned by Google, amazing way to brand the business and present visual aspects of your business or use messages that work on many senses. Creating a simple video and posting to YouTube is super easy, used with correct titles and tags this often work better than a website to get your message across, and you don’t even have to use your own face.

These are top recommendations of Social Media to start with. Use as many of these as you can and you will see the massive difference in effects of your marketing efforts.

OnlyWire – 50 Top Social Bookmarking Services Under One Button

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OnlyWire

OnlyWire is one of the first Social Bookmarking submission services on the market. They were quick to recognize the potential of multi-network submissions necessary to promote the content and build backlinks.

As social media presence is considered a necessity for every serious business, any tool that automates social backlinks creation is welcomed, plus it gives a massive traffic boost.

How does OnlyWire work?

It works in two ways. One is to allow you to bookmark your content very quickly across many services ( you decide which ones) at the same time. Simply fill out basic information like a link, description, title, tags and click submit.

The software then automatically logs in to social accounts you’ve created and posts the information you just filled in. Occasionally you need to solve a captcha to proceed.

The most time consuming thing about using OnlyWire is creating those social account as you need to go to your chosen social bookmarking sites and create accounts. With 50 or so services it can take a good part of the day to do that, but this can be easily outsourced using services like JustaFive.

Why does OnlyWire work?

The reason this is a good strategy is that Google searches through social bookmarking services for fresh content and to recognize current trends. this is one of their ways to provide searchers with up to date information on given subject.

If Google finds a large number of links on bookmarking sites pointing to any particular subject that means this topic is important for people and it’s a fresh trend.

Certain bookmarking services can be a trusted resource from human perspective and users of services like Digg often search for news on given topic right there. If your social post on Digg gets to Digg’s front page, the shear volume of traffic created by Digg users can easily block a server of any site.

This also comes from viral aspect of social bookmarking. If people find something interesting they will pass it on, so your single submission has a potential of returning thousands of backlinks.

There are various versions of OnlyWire service, starting with free ending with enterprise for massive number of submissions going to millions.

I have been using this back when it was all free and have upgraded to free version. This is one of the tools where you can see the difference right away. It’s easy to test, simply publish two similar posts and for one of them use OnlyWire to bookmark.

Many times you will see the staggering difference, but the absolutely best way to use it is to do this for every single post you create and every bit of content. You can also submit other websites that contain your backlinks.

Onlywire Submitter

OnlyWire Plugin

OnlyWire created a plugin for WordPress that automatically bookmarks every post you create. you can also choose to show OnlyWire button on that post so people also can bookmark that same post to their favorite services. This creates a social interaction with you website’s content, a factor that Google strongly considers in evaluating a web page.

SEO tips on using OnlyWire service

- Don’t put all your eggs into one basket, meaning if you have many websites don’t use the same OnlyWire account for all of them, this may look suspicious for search engines.
- Switch between accounts when submitting, don’t always post to all bookmarking accounts at the same time.
- This should NOT be your ONLY strategy for backlinks, you have to create some other types of incoming links.
- Captcha solver is a must for high number of submissions, in the end adding up all the time, it will save you a few nice days of your life.

Other OnlyWire tools

You can also submit your pages using Browser Bookmarklet, basically any webpage you see in your browser can be quickly submitted. Interesting thing also is the ability to submit RSS Feeds to OnlyWire services, a feature many people will appreciate.

Conclusion

Social bookmarks are the only type of links you can create with this service, but overall this is a massive time saver and one of the best tools in terms of impact for the money and time spent.

You should expect a great traffic boost because OnlyWire uses only top social networks.

I’ve been using it for years and before I discovered OnlyWire the only way was to submit to every bookmarking site manually – a huge headache that was.
Not anymore.

Google ways to evaluate websites based on Panda update

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Recent (2011) changes in Google algorithm reflect today’s ways people interact with website content. Simple backlinks building will not be useful in a long term anymore.  Ranking a website used to be relatively easy, the recipe was to build enough of relevant backlinks including ones from authority websites and after a while your website would climb up in search engine rankings.

Now we can clearly distinguish internet history  as before and after Google “Panda” update. It gets more difficult to search engines to evaluate your content and spider your website as the code becomes more complicated and many Java script websites are simply not spider readable.

Another factor is the duplicate content, taking quotes from another websites has became so popular that penalizing every quote does not make sense for search engines anymore.

Google’s new approach to ranking a website takes a major factor of human interaction. Things like Facebook and Twitter and whole Social Bookmarking  became platforms to share useful information between people and as such remain an indicator of the value of the information. People will tweet and link to the content that they recognize as relevant on given topic and Google takes that into account.

Even long established websites have been penalized due to lack of human interaction.

Now you HAVE TO have “share this” or “like this” buttons all over the place so your visitors can easily bookmark  and share your content thus creating a link.

Recent addition from Google is the “+1″ button, simply another way to help Google to evaluate  the usefulness of your content based on what people think about your efforts. Make sure you install it on your every post as well as other sharing gizmos.

People are generally lazy so the easier you make it for them to share your content the more often they will use this opportunity.

For a while now the content is not “the King” anymore from search engine’s point of view. Now you have to cater to the people, not the search engines. Ultimately they will have the most important voice in deciding what shows up in search results.

Still if you build new sites Google gives you a fair shot to encourage your visitors ad will keep displaying your pages for some time so user interaction has the time to establish. If after this time there is not many backlins to your pages in various social media then your website may get dropped  down for good.

You can be sure that if yo  make people happy you will make Google happy as well.

Get Your Blog Indexed ASAP

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There is several tactics for getting a blog indexed or for new content indexing. It’s not that difficult anymore as some may think.

Technically speaking a link to your website has to be accessed then followed by a search engine robot or spider.

To present your links to the spiders you need to put them where the spiders reside most of the time. The usual popular spots include among others:
-social networking sites
-active forums
-pinging services
-rss feed readers
-popular blogs and websites with daily updated content
-bookmarking websites, etc.

[warning]If your blog is brand new don’t try to index it right away, wait a couple of weeks and if your blog won’t get indexed naturally then take action.
Trying to create many links to your blog too soon can get your blog deindexed or in best case sandboxed by Google.[/warning]

One of the simplest ways to index your blog is to go to http://ismysiteindexed.com/ and submitting your site there. On the next page you will see a link saying something like:

“View the indexing status of yoursite.com” – Click on it.

On the next page you will see your current indexing status.

On the bottom of that page you will find about 20 links. Click on all of them (hold ctrl button and click with your mouse).

How does it work?

Those various websites provide tons of info on domains. If you submit a domain to them they will create a record in their databases and a web page corresponding with the domain you have entered. Those services get spidered frequently so your blog will get noticed.

The above tactic works for a main domain name. If you want to index a particular post or page on your blog then social networking sites and services like bookmarking and rss submission work best.

Here’s the video that explains some more details:

I’ve been using this service for over a year now for over 100 blogs now and I can honestly recommend it. When I started with this tactic I clicked all the links right after I have finished setting up my blog, but recently I do it after about 4 weeks. The blogs get naturally indexed by then but I do it anyway to make sure my website gets listed in those services. It has worked so far.

Backlinks – here’s a great tip for you!

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Linkbuilding tips

Linkbuilding tips

Many of internet marketers heavily rely on backlinks to increase Page Rank as well as a traffic source. Link building is vital for SEO and for ranking the site the natural way.

You will find tons of tool online that help you find blogs to post on like a famous Comment Kahuna , its FREE and blows away many of the paid blog-finders. It’s been made for one purpose and it’s just great.

Owners of Comment Kahuna explain that it’s not really important whether your link is “do follow” or “no follow”. I totally agree with them. the spiders and robots indexing your pages very often index stuff that they theoretically not supposed to and that includes “no follow” links.

Even if you place an URL without a link on an trusted website it will be indexed and considered important.

So… Wolfman … where’s that “great tip” you promise in the title?

Here it is, and this is an exact quote of my friend who happens to be a true authority on the subject:

"I can tell you all these crazy methods of building links isn't necessary
and getting links from sites not related to yours is a waste of time."

I hope you got that! I wish he had told me that ages ago,  I probably would not believe him anyway back then, but now, my recent experience in  looking for expired domains confirms this theory 100%.

I have seen domains with 100 backlinks that did not have a slightest impact on the Page Rank. Possibly some of the backlinks were so highly irrelevant that they hurt the trust of the page.

So… Focus on Building the Backlinks only from the Sites RELATED to Yours!

Please, don’t blow it!

~Wolfman

SIDENOTE:

What is that “trust” thing I’m talking about?

These days it’s not the Page Rank that counts as main ranking factor.  The recent Google MayDay algorithm change is aimed to deliver the most highly relevant results and the freshest ones a the same time. These results should then be coming from  trusted sources with up to date content frequently updated.